AI Insights · Timothy · April 2021
iOS Food & Diet Tracking Apps Surge in Q1 2021 in the US - Sensor Tower Insights
The first quarter of 2021 saw significant activity in the Food and Diet Tracking category on iOS in the United States, with top apps showing varied trends. Sensor Tower provides a closer look at the performance of these leading applications.
As the new year kicked off with health resolutions, the Food and Diet Tracking category on iOS experienced noteworthy performance trends in the United States during the first quarter of 2021. Sensor Tower data reveals the top applications in this category, with their download counts, revenues, and weekly active users painting a picture of user engagement.
MyFitnessPal: Calorie Counter maintained its strong market presence with revenues peaking at over $1M in the first week of February, alongside a healthy download count reaching nearly 130K in early March. The app also boasted a robust active user base, hitting over 4M in the first week of January.
The Fastic: Fasting & Food Tracker showed a revenue high of over $140K in early March and downloads surpassing 60K in the same period. The app's weekly active users reached a peak of over 218K in early March, indicating a growing interest in fasting-focused diet tracking.
Lose It! – Calorie Counter saw its revenue rise to over $440K in the first week of January, with downloads hovering around 45K to 46K in the latter part of January. Weekly active users remained consistent, with a slight increase to over 874K in early January.
Noom: Healthy Weight Loss Plan experienced an impressive revenue jump to nearly $240K in early March, complemented by a steady increase in downloads, which reached over 34K by the end of March. The app's active users also saw a significant rise, with a peak of over 691K in the last week of March.
Lastly, WeightWatchers: Weight Health demonstrated a strong revenue trend with over $780K in the second week of January. Despite a slight decrease in downloads through the quarter, the app maintained a solid base of weekly active users, with numbers climbing to over 344K in early March.
For more detailed insights and trends of the Food and Diet Tracking category, Sensor Tower's comprehensive analytics platform provides a deeper dive into the app market's performance dynamics.
